To continue the product research stage we looked at who our competitors would be - discussing what their strengths and weaknesses are. Our books are going to be stories that are based around fashion, including personal and social problems with interaction features - that encourage children to get creative! During competitor research we found either purely fashion stories with no illustrations and interaction OR purely interaction books such as instruction craft guides and activity books. We couldn’t find a book that was a mixture of the two - which gives us a good leg to stand on when it comes to bringing something new and different to the market!!